The season of regional competitions of the Silver Archer Award is open.

26 October 2018

On October 25, the Silver Archer Regional Award for the Development of Public Relations was launched - the Far East. It is held for the eighth time and is designed to expand the opportunities for DFO companies to participate in the National Award. The jury will include leading experts in the field of public relations, advertising and marketing of the Far Eastern region, as well as representatives of professional communities and experts of the federal award. Winners will be announced at the beginning of 2019. The best project to assess the jury will enter the shortlist of the National Silver Archer Award.

Anyone can apply for participation in the competition free of charge by sending it to the Executive Directorate, formed on the basis of AGT-Vostok Communication Agency, by December 25, 2018.

Nominations of the Silver Archer Regional Award - the Far East of the coming season:

• Corporate communications;

• Marketing communications;

• Development and promotion of territories;

• Promotion of state, public and social programs;

• Communication in charity.

For more information on the rules of participation and description of competitive nominations can be found on the award website http://www.luchnik-dv.ru/kriterii_otsenki_rabot/.

In the near future, the acceptance of applications will start in the rest of the federal districts. Since the new season, the system of regional competitions of the National Prize in the field of public relations development "Silver Archer" covers all regions of the Russian Federation without exception. The general list of awards, which is operated by the regional network of communication agency AGT: Silver Archer - North-West, Silver Archer - Siberia, Silver Archer - South, Silver Archer - Volga Region, Silver Archer - The Urals and the Silver Archer - the Far East.

The project “Paint Kirov in Dymka” from the Marketing Club of the Kirov region was recognized as the best regional project of last year. Members of the association on a volunteer basis changed Kirov’s perception of a “gray” industrial city, turning nondescript buildings into art objects.

Laureates of other nominations can be found on the award website: http://luchnik.ru/laureates/2018/.

Reference

The Silver Archer National Award in the Development of Public Relations was established on June 25, 1997 by the Chamber of Commerce and Industry of the Russian Federation, the Union of Journalists of the Russian Federation and the Russian Association for Public Relations. Over the years, more than 4,000 projects have taken part in the competition for the highest professional award.

Since 2002, the project has been managed by a board of trustees, which includes representatives of various companies, public professional associations and communication groups, and industry leading agencies. The quality standards of professional activity promoted by the Silver Archer were consolidated on the PR services market, and an idea of ​​the complexity and versatility of modern public communications was formed. Public lectures of experienced and successful communication specialists, masters of the profession were introduced into the framework of the competition. Author's presentations of the best books are held annually.