International projects of AGT Communications Agency team have become the best in the field of innovative digital solutions, according to The Internationalist Awards

15 November 2017

International projects of AGT Communications Agency team have become the best in the field of innovative digital solutions, according to The Internationalist Awards

In New York, last week, the Internationalist Awards in the field of innovative digital solutions took place, at which two international projects of the AGT Communications Agency team, part of the PROI Worldwide International Network, took prizes.

The Internationalist's Awards in the field of innovative digital solutions is a real recognition of how today's marketing strategy influences the revolution in media and technology in the post-digital age. The prize is held annually for 9 years in conjunction with the Association of National Advertisers and the International Marketing Association under the patronage of Thomson Reuters.

International projects in social networks of AGT «Aeroflot» and of Gazprom «Soccer for Friendship» won in the competition, taking both gold and silver.

The project on the maintenance of the international page of Aeroflot is a unique strategy aimed at creating an effective and convenient communication channel for English-speaking passengers, which solves the problems of the strongest aviation brand in the world according to Brand Finance - Aeroflot.

The basis of Aeroflot's unique digital strategy in the English-speaking segment is the idea of the united supercontinent Pangea ("terra Pangea"), that is, the "single continent of social media" created and implemented for the international audience of the Facebook page.

The team structure, based in three key regions - Russia, Europe, the United States, a content strategy relevant both for the European and American and Asian audiences and an effective hotline system that allows to communicate with passengers around the clock - key approaches to achieving set goals. The page united passengers from 44 countries, and also provided a high level of customer support.

The International Children's Social Project Gazprom "Football for Friendship" is a global initiative aimed at bringing together children of different nationalities, different sexes, different physical abilities from almost all over the world, thanks to a common love and interest in football.

Participants in the program support and promote such universal values as friendship, equality, justice, health, peace, loyalty, victory, tradition and honor.

The uniqueness of the international digital strategy lies in the fact that it has united children speaking 43 different languages in several social networks: Facebook, Instagram, YouTube, Twitter, Weibo (China).

Almost all existing content was created by the children themselves, participants of the Gazprom "Football for Friendship" program, which allowed children to be heard and act as real speakers.

Communication strategies of both projects were evaluated and professional international PR News' Digital Awards (USA), which included them in the list of the best finalists in 2017.

"AGT is firmly present in the international arena. The geography of projects implemented by the agency exceeds 80 countries today. For us, international recognition is very valuable, especially in the field of digital communications. I thank and congratulate all members of our international teams who worked on these projects. This is our common victory! "- Vladimir Serov, Director for Business Development and International Communications of the AGT Communication Group.