Vyacheslav Lashchevsky took part in All-Russian People's media Forum "Truth and Justice" of independent and regional media.

4 April 2017

Vyacheslav Lashchevsky took part in All-Russian People's media Forum "Truth and Justice" of independent and regional media.

Vyacheslav Lashchevsky, chairman of the board of directors of the AGT communications group, took part in All-Russian People's media Forum "Truth and Justice" of independent and regional media. He was an expert of the thematic section "Russian holidays: images, meanings, ideologies", participants of which discussed how to popularize important holidays for our country.

"In order for the holiday to become a common national, it should be accompanied by four components," said Vyacheslav Laschevsky, chairman of the board of directors of the AGT communications group. The first is the historical component and the symbolic aura of the holiday. The second is the socially recognized content and its essence. The third is the national and individual formats of the celebration, rituals and traditions. And, finally, the fourth - the symbols, emotional and visual attributes of the holiday. For example, the Victory Day`s symbol is St. George ribbon, the New Year`s - is a Christmas tree, on March 8`s - is a bouquet of flowers."

The need to continuously improve the formats for the celebration, the modern sounding of Russian holidays, was spoken by the co-chairman of the Central Staff of the ONF, State Duma deputy Olga Timofeeva, citing the example of the "Immortal Regiment" action.

The film director, scriptwriter, producer Timur Bekmambetov elaborated on the celebration of the New Year in Russia, which, in his opinion, absorbed the traditions and cultures of different countries and peoples, and the Day of Astronautics. The new film by Bekmambetov is devoted to the Russian heroes of the cosmos, which on these days goes on the screens of the country.

The session participants discussed and made suggestions for the celebration of cosmonautics Day, children's Day, Day of Russia and Day of national unity.

The media forum of the All-Russian People's Front (ONF) has been held since 2014. In 2017, it was held in St. Petersburg from at the 1 to 3 of April. More than 500 people took part in the media forum - journalists from all regions, bloggers, heads of federal media and representatives of relevant departments. There was a speech of Russian President V.V. Putin at the media forum in 2017.